Our identity
Clubhouse™ brings sport, culture and community together through media in Aotearoa.
Our identity takes cues from scoreboards, stadiums and the field of play. The wordmark and C/H mark give our coverage a clear, recognisable signature.
Keep layouts simple so the people and the action lead. Use the supplied artwork, approved colours and Aoi Mono / Inter type system consistently.
Use this guide as the reference for the current identity. Develop new applications within the approved system; bring changes to the identity itself to the Clubhouse team for review.
Wordmark
Use the Clubhouse wordmark as the primary logo where the name can be read clearly. It is supplied in Scoreboard Black and Off Court White. For social profiles and compact spaces, use a core C/H icon. Use the supplied wordmark artwork; do not recreate it by typing the name.
Check at final size
LEGIBILITY
Keep the wordmark clearly readable at its final size. Use a core C/H icon when the space is too small for the full name. Check the actual screen or printed proof before release.
Clear Space
Clear space, or negative space, is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes.
As a general rule, the more clear space around the logo, the better.
Approved logo colours
The wordmark and standalone C/H mark are supplied in Scoreboard Black (#0E0E0E) and Off Court White (#F2E4DB). Choose the version that reads clearly against the background.
Core C/H icons are the default: Off Court White C/H on Scoreboard Black, or Scoreboard Black C/H on Off Court White. Use these treatments for the clearest recognition across social profiles, screens and broadcast.
Accent C/H icons use Off Court White C/H on Swish Orange (#E86A33) or Turf Green (#41644A). They are approved accents, not equal primary versions. Keep the supplied colour pairings intact.
C/H icons and standalone mark
A C/H icon includes its coloured square as part of the artwork. The examples show the core Dark and Light icons: use these by default. Approved accent icons pair Off Court White C/H with Swish Orange or Turf Green. A platform may crop the square to a circle; do not alter the artwork. The standalone C/H mark has no square and is supplied in Scoreboard Black or Off Court White on a transparent background. Logo downloads are SVG + PNG: SVG is the scalable vector master; PNG is the easy-use raster version.
Core · Dark
Core · Light
Logo Misuse
This page illustrates how not to use the Clubhouse™ logo. These examples represent some of the most common errors, but do not necessarily constitute an exhaustive list. To maintain consistency of the Clubhouse™ logo, follow the guidelines outlined in this document.
Never attempt to alter, redesign, or add to the Clubhouse™ logo lockup.
Do not recolour the logo or change its approved colour pairing.
Do not apply a gradient or pattern fill to the logo.
Do not outline the logo.
Do not stretch, distort, or warp the logo in any way.
Do not crop or cut off the logo.
Do not change the typeface or recreate the wordmark.
Do not rotate the wordmark, C/H mark or C/H icon.
Do not add a drop shadow or any other effect to the logo.
Do not place the logo on an off-brand or busy background that reduces clarity.
